3 Easy Steps to Build Your Brand Promise [+ Examples]
Is your brand promise just empty words?
50% of customers believe so.
Your brand promise defines the values customers anticipate.
The more you deliver, the stronger your brand is.
Yet, when messaging and experiences aren’t in sync, customers make assumptions.
It damages the company’s reputation and customer relationships.
The Top Brand Promises:
→ Simple: “Make your home better, together.” — Ikea
→ Credible: “Because you’re worth it.” — L’Oréal
→ Unique: “Learn a language for free. Forever.” — Duolingo
→ Memorable: “Just do it.” — Nike
How to Make Your Brand Promise Stick
1/ Make it measurable:
You can’t prove or improve what you can’t measure.
Make your brand promise tangible using scales like:
→ Time
→ Emotion
→ Quality
→ Savings
→ Distance
2/ Make it meaningful:
→ Promote the company’s message and satisfy customers.
Employee interactions create the strongest and longest-lasting impressions.
3/ Make it consistent:
→ Focus on action and impact.
→ Consistency builds trust and loyalty.
Align visual identity, messaging, and actions with core brand values.
This will create seamless brand experiences reflecting your promise in every interaction.
Remember, your brand promise isn’t just about words — it’s about consistently delivering on those promises.
Bridging the gap between messaging and experiences builds trust, deepens relationships, and secures market position.
