Your First Users: How to Get Them, Keep Them, and Learn from Them.
Every startup dreams of millions of users…
But what if you focus on just 10?
These first 10 users will:
👉 Test your product.
👉 Give you unfiltered feedback.
👉 Help you refine your solution.
👇 Here’s how I attracted, kept, and leveraged my first 10 users — and how you can too:
1. How to Get Them.
Forget mass marketing.
Leverage Social Media, Forums, and Webinars
Your first users should come from people who trust you or your network.
🔹 Social media content.
Share value-packed content on platforms like LinkedIn.
Focus on engagement, not sales.
🔹 Niche forums.
Engage in communities where your users hang out.
Become part of the conversation.
Be helpful, not salesy.
🔹 Webinars.
Host free webinars to demonstrate your product in action and invite attendees to be early adopters.
Show, don’t just tell.
Your first users are within reach; give them a reason to believe.
👀 Pro tip: Keep it personal, relevant, and clear.
2. How to Keep Them.
Build Relationships, Not Transactions
You can’t afford churn with your first users.
Instead, focus on building relationships.
🔹 Communication.
Stay in touch to track usage and resolve any pain points.
🔹 Add value with every interaction.
Be their problem-solver, not just their product pusher.
🔹 Celebrate small wins together.
Share successes.
Make them feel part of the journey.
Co-creators, not just consumers.
3. How to Learn from Them.
Set Up Feedback Loops
Your first 10 users aren’t just testing your product — they’re your first data set.
🔹 Ask open-ended questions.
“What frustrates you?”
“What would make this better?”
🔹 Collect feedback continuously.
Early feedback is your roadmap to fast iteration.
🔹 Measure user engagement.
Track what features they use most and where they get stuck.
🧠 Remember: The goal isn’t to perfect the product — it’s to learn what your users need.
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👋. I’m Othmane, your guide from ‘nice’ to ‘must-have’ products.
💙 Follow me for more.
